Christian Maier
University of Bamberg
139Publications
21H-index
1,462Citations
Publications 134
Newest
#1Caroline Oehlhorn (University of Bamberg)H-Index: 4
#2Christian Maier (University of Bamberg)H-Index: 21
Last. Tim Weitzel (University of Bamberg)H-Index: 31
view all 4 authors...
Attracting and recruiting qualified information technology (IT) professionals remains one key issue for executives for numerous years. The so-called war for IT talent illustrates the hard competition of employers for well-educated IT professionals who develop and advance future technologies. Thus, employers are required to court the young professionals' attention to recruit the best of them. Previous research lists certain attractiveness attributes but leaves their interrelations open. We theref...
1 CitationsSource
#1Christian Maier (University of Bamberg)H-Index: 21
#1Christian Maier (University of Bamberg)H-Index: 22
Last. Tim Weitzel (University of Bamberg)H-Index: 31
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ABSTRACTEven though IS use has numerous benefits for users and organisations, such as improved user performance and greater productivity, an increasing number of users experience technostress. Sinc...
19 CitationsSource
Lacking regular physical activity is a pertaining problem in most western societies. Fitness apps are positioned to address this issue by offering motivational affordances to the user, which aim to enhance motivation and increase physical activity: self-monitoring, rewards, and social comparison. Yet research provides inconclusive results about their effectiveness. For clarification, this paper draws upon Achievement Goal Theory and theorizes how and why motivational affordances vary in dependen...
#1Christoph Weinert (University of Bamberg)H-Index: 5
#2Christian Maier (University of Bamberg)H-Index: 21
Last. Tim Weitzel (University of Bamberg)H-Index: 31
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1 CitationsSource
#1Jens Mattke (University of Bamberg)H-Index: 5
#2Lea Müller (University of Bamberg)H-Index: 2
Last. Christian Maier (University of Bamberg)H-Index: 22
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This paper examines how companies can use paid media (referring to sponsored posts), owned media (company posts) and earned media (influencer post) to create a positive brand attitude. Based on the advertising value model, this paper takes a configurational approach and uses fuzzy set qualitative comparative analysis (fsQCA). The analysis reveals a typology of five types of media, which influence consumers’ brand attitude positively. We contribute to research by providing a typology of paid, own...
1 CitationsSource
#1Katharina Pflügner (University of Bamberg)H-Index: 4
#2Christian Maier (University of Bamberg)H-Index: 21
Last. Christian Maier (University of Bamberg)H-Index: 22
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1 Citations
7 Citations
#1Jakob Wirth (University of Bamberg)H-Index: 4
#2Christian Maier (University of Bamberg)H-Index: 21
Last. Sven Laumer (FAU: University of Erlangen-Nuremberg)H-Index: 24
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#1Sven Laumer (FAU: University of Erlangen-Nuremberg)H-Index: 24
#2Christian Maier (University of Bamberg)H-Index: 21
Last. Fabian Tobias GublerH-Index: 2
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6 Citations