Dubravka Sinčić Ćorić
University of Zagreb
AdvertisingPhysicsSociologyBusinessEssentialismHumanitiesPsychologyContent analysisMarketingPolitical sciencePresidential systemPosition (finance)NewspaperPerceptionGender equalityPublic relationsDemographic economicsSample (statistics)Product (business)ReputationMarketing researchSocial mediaInternal communicationsPolitics
46Publications
4H-index
76Citations
Publications 46
Newest
#1Dubravka Sinčić Ćorić (University of Zagreb)H-Index: 4
#2Anja Špoljarić (University of Zagreb)H-Index: 1
Source
#1Dubravka Sinčić Ćorić (University of Zagreb)H-Index: 4
Source
#1Dubravka Sinčić Ćorić (University of Zagreb)H-Index: 4
Source
An intention-behavior gap often occurs for socially responsible consumption, where despite positive consumer attitudes, sales remain disappointing. This paper aims to test the ability of in-store priming to increase sales of local foods vis-a-vis imported, cheaper equivalents.,Laboratory and field experiments in three countries (Croatia, Slovenia and Serbia), working with an international grocery retailer, assess the ability of textual and pictorial-based point of sale (PoS) materials to increas...
Source
Source
#1Dubravka Sinčić Ćorić (University of Zagreb)H-Index: 4
#2Andrea Lučić (University of Zagreb)H-Index: 3
Last. Željko Šević (UUM: Universiti Utara Malaysia)
view all 5 authors...
Abstract In this manuscript, we explore the implementation of sustainable marketing orientation (SMO) within the start-up context. SMO is modelled as a three-dimensional formative construct comprising strategic integration, societal engagement, and ethical capabilities. In addition, in this study, we expand knowledge by extending the SMO literature and building ties between the theory of planned behaviour and sustainable marketing theoretical perspectives, by integrating attitudes, subjective no...
2 CitationsSource
The study explored the relationship between the two concepts—internal communication satisfaction (ICS) and life satisfaction. Additionally, the study analyzed the link between eight internal communication dimensions (satisfaction with feedback, satisfaction with communication with immediate superior, satisfaction with horizontal communication, satisfaction with informal communication, satisfaction with information about the organization, satisfaction with communication climate, satisfaction with...
2 CitationsSource
view all 3 authors...
#1Nina Pološki Vokić (University of Zagreb)H-Index: 8
#2Alka Obadić (University of Zagreb)H-Index: 7
Last. Dubravka Sinčić Ćorić (University of Zagreb)H-Index: 4
view all 3 authors...
This chapter discusses four specific areas of gender segregation—segregation in politics, segregation in entrepreneurship, segregation in STEM and segregation in communist and post-communist economies. While in the first three areas, although significant improvements are evident, we continue to encounter lower participation and engagement by women because of the many barriers imposed upon them, a communist ideology (either from the past for post-communist countries or still present for contempor...
Source