Anne-Marie Lebrun
University of Burgundy
RecreationAdvertisingEscapismConsumption (economics)SociologyBusinessPsychologyMarketingTourismHuman resource managementPerspective (graphical)PerceptionSocial representationValue (ethics)PleasurePreferenceCoronavirus disease 2019 (COVID-19)Experiential learningEntertainmentClothingCognitive dissonanceSocial psychologyFree association (psychology)Pandemic
27Publications
7H-index
156Citations
Publications 26
Newest
Since December 2019, the Covid-19 pandemic crisis has led to profound changes around the world with a lot of interdictions or constraints to travel outside one's own country null One of the major consequences has been the development of proximity tourism in outdoor spaces less conducive to the spread of the virus null From a study preceding this pandemic, this article seeks to better understand the experiences lived by domestic tourists when they visited protected natural parks in their country ...
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#1Anne-Marie Lebrun (University of Burgundy)H-Index: 7
#2Roxane Corbel (University of Burgundy)H-Index: 1
Last. Patrick Bouchet (University of Burgundy)H-Index: 12
view all 3 authors...
This exploratory study examines the impact of the Covid-19 pandemic on the travel intention of French people (n = 655) for holidays in summer 2020. Qualitative results show demographic and generation differences in the intention to go on vacation caused by a combination of personal uncertainties due to the pandemic, compulsory state measures and travel bans. Using PLS-SEM, quantitative results indicate that influence of perceived risks and attitude towards Covid-19 led tourists to seek out great...
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#1Anne-Marie LebrunH-Index: 7
#2Che-Jen SuH-Index: 6
Last. Patrick BouchetH-Index: 12
view all 3 authors...
One of the consequences of the Covid-19 pandemic crisis has been the development of proximity tourism in outdoor spaces being less conducive to the spread of the virus. From a study preceding this pandemic, this article seeks to better understand the experiences lived by domestic tourists from when they visited two typical protected natural parks as specific experiential contexts (extraordinary versus ordinary) providing different experiences. Each experiential context enables the distinction of...
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The objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.,A survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which ...
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#1I-Fang ChengH-Index: 1
#2Che-Jen Su (FJU: Fu Jen Catholic University)H-Index: 6
Last. Yingfang HuangH-Index: 1
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This study applies and builds on Davis and Rigaux’s (J Consum Res 1(1):51–62, 1974) triangle of spousal dominance styles of family purchase decisions. We explored adolescents’ perceptions of parents’ dominance in family decisions by investigating mother–father relative influence (MFRI) and responsibility sharing with family for 15 issues relating to vacations. The results, derived from data collected in 25 societies, demonstrate a tendency toward an autonomic style of parents’ decision-making fo...
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#1Anne-Marie Lebrun (University of Burgundy)H-Index: 7
#2Roxane CorbelH-Index: 1
Face a la concurrence, l’enjeu des destinations consiste a se differencier en developpant une identite specifique. La communication touristique joue alors un role capital dans la formation de l’image touristique de la destination. Toutefois, la multiplication des campagnes de communication des differentes strates territoriales ainsi que la couverture mediatique des divers evenements peuvent brouiller l’image des destinations. Les recherches universitaires dans ce domaine etant peu nombreuses,...
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#1Anne-Marie LebrunH-Index: 7
#2Roxane CorbelH-Index: 1
#1Khafid Badaoui (University of Burgundy)H-Index: 3
#2Anne-Marie Lebrun (University of Burgundy)H-Index: 7
Last. Patrick Bouchet (University of Burgundy)H-Index: 12
view all 4 authors...
We consider the influence of personal and social identity among adolescents on the importance they attach to clothing products and brands. The conceptual framework includes more conventional variables such as socialization (family, peers, media, and celebrities) and individual characteristics (gender and grade level). Based on a sample of 1,596 French high school adolescents, our results highlight: (i) the influence of identity on the importance attached to product and brand; (ii) the mediating ...
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#1Anne-Marie LebrunH-Index: 7
#2Che-Jen SuH-Index: 6
Last. Patrick BouchetH-Index: 12
view all 5 authors...
Abstract This chapter compares two protected natural parks as specific experiential contexts providing two different experiences for visitors: extraordinary and memorable versus ordinary and mundane (Caru & Cova, 2006, 2007). Each experiential context enables the distinction of actual visitors’ experiences (Pine & Gilmore, 1999) inside each park. A qualitative study collected information to differentiate each protected natural park based on three dimensions: the geophysical environment, the recr...
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#1Che-Jen Su (FJU: Fu Jen Catholic University)H-Index: 6
#2Anne-Marie Lebrun (University of Burgundy)H-Index: 7
Last. Jin-Hsing Yang (NTUST: National Taiwan University of Science and Technology)H-Index: 2
view all 6 authors...
Abstract We draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences (APEs)—that is, education and escapism—are more posi...
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