Mercy Mpinganjira
University of Johannesburg
AdvertisingHigher educationEmerging marketsConceptual modelBusinessGovernmentPsychologyMarketingUsabilityPolitical scienceCustomer satisfactionPerspective (graphical)PerceptionOrder (business)Technology acceptance modelValue (ethics)Quality (business)Context (language use)Service (business)Public relationsSample (statistics)Economic growthRelationship marketingStructural equation modeling
85Publications
13H-index
501Citations
Publications 88
Newest
#1Ernest Emeka IzogoH-Index: 12
#2Mercy MpinganjiraH-Index: 13
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#1Ernest Emeka Izogo (UJ: University of Johannesburg)H-Index: 12
#2Mercy Mpinganjira (UJ: University of Johannesburg)H-Index: 13
Last. Hongfei Liu (University of Southampton)H-Index: 6
view all 4 authors...
Electronic word-of-mouth (eWOM) communication on social media has revolutionized how travelers search for and share information and how they interact with one another digitally. This research exami...
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#1Asphat Muposhi (Midlands State University)H-Index: 1
#2Mercy Mpinganjira (UJ: University of Johannesburg)H-Index: 13
Last. Marius Wait (UJ: University of Johannesburg)H-Index: 4
view all 3 authors...
Limited success has been reported thus far on the effectiveness of government interventions such tax in promoting the use of green shopping bags in South Africa's grocery retail sector. This study represents an initial effort in an emerging market to understand the influence of value orientations in promoting the use of green shopping bags. This study employs the value-belief-norm theory to examine whether personal values influence the use of green shopping bags in South Africa. Self-reported da...
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#1Paul Blaise Issock Issock (UJ: University of Johannesburg)H-Index: 5
#2Mercy Mpinganjira (UJ: University of Johannesburg)H-Index: 13
Last. Mornay Roberts-Lombard (UJ: University of Johannesburg)H-Index: 12
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Abstract Notwithstanding the multiple efforts of governments and research on pro-environmental behaviour to foster a recycling culture in emerging markets, recycling habits have not kept pace. Informed by the theory of trying, this study developed and tested a conceptual model aimed at determining the factors shaping households’ decision to try to recycle. The study also investigated whether the potential mediation of feelings of guilt is moderated by past attempts to recycle. Data collected fro...
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#1Asphat Muposhi (Midlands State University)H-Index: 1
#2Mercy Mpinganjira (UJ: University of Johannesburg)H-Index: 13
Last. Marius Wait (UJ: University of Johannesburg)H-Index: 4
view all 3 authors...
Although the ban on plastic bags is gaining in prominence as a policy option to manage plastic bag litter, there are mixed views on its rationale and effectiveness. This study employs a systematic literature review to understand considerations, benefits and unintended consequences of banning plastic bags. The review's results pointed to the limited success of a plastic bag ban owing to lack of suitable alternatives, limited state capacity to monitor and enforce the ban, thriving black market, st...
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#1Rosemary Matikiti-Manyevere (UJ: University of Johannesburg)
#2Mornay Roberts-Lombard (UJ: University of Johannesburg)H-Index: 12
Last. Mercy Mpinganjira (UJ: University of Johannesburg)H-Index: 13
view all 3 authors...
The purpose of the study was to examine the influence of web interactivity and brand experience on the perceived brand value of guest houses, and ultimately, affective commitment toward guest house...
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