Véronique Pauwels-Delassus
AdvertisingCorporate brandingConsumption (economics)BusinessBrand awarenessPsychologyMarketingPersonalityBrand equityBrand imageBrand identityExperiential learningBrand managementBrand extension
9Publications
2H-index
14Citations
Publications 9
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3 CitationsSource
Introduction 1. Brand Identity and Brand Image 2. Brand Associations 3. Brand Personality 4. Brand Authenticity 5. Perceived Brand Differentiation 6. Attitudes Toward the Brand 7. Experiential Consumption with Brands 8. Consumers' Emotions Toward the Brand 9. Attachment to the Brand 10. Consumer-Brand Relationships 11. Brand Equity 12. Consumer Dispositions Toward Brands 13. Brand Orientation
15 Citations