Bogdan Nichifor
Advertising campaignAdvertisingEconomic modelHigher educationInformation technologyAccountingBusiness marketingAdvertising researchRomanianEconomyService qualityBusinessPublic sectorRegional scienceEconomicsMarketingE-GovernmentPolitical scienceOrder (exchange)Customer satisfactionMarketing managementNew product developmentRevenueOfficial statisticsPosition (finance)Asset (economics)Advertising account executiveGlobalizationE-governancePublicsCollective actionNoveltyPurchasingGoodwillDigitizationMarket orientationContext (language use)Transparency (behavior)Competition (economics)PopulationEuropean unionTrade associationTotal populationOrganizational practiceNew business developmentPublic relationsRelational modelProcess (engineering)Development economicsReputationMarketing researchFalse advertisingDistance educationOnline advertisingRelationship marketingNative advertisingKnowledge managementTerm (time)Information and Communications TechnologyShare of voiceIntegrated marketing communicationsAssimilation (phonology)E-commerceInternet accessPandemicCapital (economics)Marketing strategyOperationalization
9Publications
1H-index
2Citations
Publications 13
Newest
In the context in which globalization generates chain reactions, the economic disturbances generated by the Covid-19 crisis are encountered at the global, European and of course regional level and, due to the novelty of the manifestation of the crisis, the capacity of known economic models to provide quick solutions in this context has proved to be limited. Most of the economic imbalances that have occurred are not due to the epidemic itself, but to the measures taken to prevent the spread of th...
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A press conference is an important tool of public relations. The primary role of public relations is to manage a company’s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not all, of its publics. Failure to do so may mean loss of customers and revenues, time lost dealing with complaints or lawsuits, and loss of esteem. A company’s publics change constantly. Well-executed public relations is an ongoing process that mol...
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In this paper are presented and analyzed a number of statistical indicators to highlight the size and the trends in the European e-commerce market in recent years, namely - the turnover of e-commerce, the share of turnover from e-commerce in total turnover of the organizations, the share of enterprises conducting online sales in total enterprises, the population share which shop online in total population. Information is presented both aggregated and individualized, allowing highlighting dispari...
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Advertising as a form of impersonal communication aimed at a wide and diffuse audience, is the ideal tool to promote products targeting large markets in which consumers are not strong differentiated in terms motivations, preferences, attitudes, etc. Currently, in the global advertising market we can find extremely powerful organizations whose work often exceeds local and even regional economic sphere. From simple expertise in advertising, these organizations have expanded their services to a gro...
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The link between education, in general, and information technologies is one that does not necessarily have to be demonstrated. But it is interesting to see the specific link that is established between these two components of modern society. In recent years, part-time education forms tend to occupy an increasingly important position in the Romanian higher education from the perspective of the total number of students opting for distance learning or traditional part-time learning. This developmen...
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In recent decades the integrating approach of new information and communication technologies in the public sector grew faster. Worldwide, most states have made and still make substantiate efforts towards the coherent strategies implementation in order to favor the complex process of integrating the new information and communication technologies. Regardless of the objectives - maximizing efficiency, increase transparency in the decision process, improve service quality or citizen participation in...
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Governments around the world are making significant efforts towards assimilation and operationalization of e-governance. These efforts are not only focused on the digitization process itself, but also on a broader reorganization process of public services and participation processes based on new information technologies. This paper presents in a synthetic manner, contributory factors and barriers in the process of assimilation and operationalization of e-governance platforms in the practice of p...
#1Luminita ZaitH-Index: 4
#2Bogdan NichiforH-Index: 1
Last. Laura Catalina TimirasH-Index: 5
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This paper aims to identify the extent in which the interdepartmental conflicts from the local organizations can constitute a real barrier in assimilation of the concept of marketing in organizational practice in Romania. Based on an extensive literature review approach, which suggest different forms of conflicts between functional structures of an organization, and on a selective quantitative research, this article reveals the extent to which the assimilation of the concept of marketing in orga...
#1Bogdan NichiforH-Index: 1
Significantly increasing trend in the food markets, regarding the diversification of consumer needs, their orientation to natural products, with potential health benefits, environmental "friendly", has made its mark on the organic products market trends and on the development of ecological agriculture (organic). According to data provided by Research Institute of Organic Agriculture and Eurostat we can see that sales of organic food products in recent years have been increasing in almost all Eur...
This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.
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