Hiram Ting
UCSI University
Nonprobability samplingAdvertisingEmerging marketsProduct (category theory)Ethnic groupBusinessPsychologyContent analysisMarketingConstruct (philosophy)Political scienceTourismPartial least squares regressionConsumer behaviourValue (ethics)OriginalityContext (language use)Service (business)Computer scienceStructural equation modelingMedicineSocial psychologyTheory of planned behavior
94Publications
16H-index
885Citations
Publications 87
Newest
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#1Kim-Shyan Fam (Harbin University of Commerce)
#2James E. Richard (Victoria University of Wellington)H-Index: 10
Last. Hiram Ting (UCSI University)H-Index: 16
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#1Parul KumarH-Index: 3
#2Neha Kumar (ITM University, Gurgaon, Haryana)H-Index: 1
Last. Hiram Ting (University of Kuala Lumpur)H-Index: 16
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Due to the outbreak of Covid-19, the colleges and universities across the world have shifted to online classes in place of face-to-face classes. In the wake of this outbreak, the present study focuses on analyzing the impact of sudden shift to online classes, on the undergraduate and postgraduate student's overall learning. The PLS-SEM results concluded that the content delivery has been the most significant construct to impact both self-efficacy and overall learning. The self-efficacy partially...
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#1Man Lai Cheung (HKU: University of Hong Kong)H-Index: 7
#2Wilson K.S. Leung (PolyU: Hong Kong Polytechnic University)H-Index: 1
Last. Hiram TingH-Index: 16
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User-generated content (UGC) is one of the most important notions that influences tourists’ decision-making. However, the nature of UGC is still underexplored in the literature. The present study a...
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#1Jun-Hwa Cheah (UPM: Universiti Putra Malaysia)H-Index: 17
#2Hiram Ting (University of Kuala Lumpur)H-Index: 16
Last. Martin Bazylewich (Swinburne University of Technology)H-Index: 1
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ABSTRACTThis study examines the applicability of self-congruity theory with positioning strategies across office spaces types (Grade A and Non-Grade A) and sectors of the office space occupiers (Fi...
1 CitationsSource
#1Yide LiuH-Index: 7
#2Hiram TingH-Index: 16
Last. Christian M. RingleH-Index: 74
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Appreciation is an ingredient that is essential for enhancing customers’ postconsumption service evaluations; nevertheless, few studies have explored its role in the context of ethnic restaurants. ...
1 CitationsSource
#1Man Lai Cheung (HKU: University of Hong Kong)H-Index: 7
#1Man Lai Cheung (HKU: University of Hong Kong)
Last. Hiram Ting (UCSI University)H-Index: 16
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Abstract Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (SMM) activities in strengthening consumers’ intention for value co-creation and CBE is limited. SMM is conceptualised as a hierarchical construct with five dimensions: entertainment, customisation, interaction, electronic-word-of-mouth (EWOM) and trendiness. This study examines the role of SMM in building value ...
8 CitationsSource
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#1Tat Huei Cham (UTAR: Universiti Tunku Abdul Rahman)H-Index: 11
#2Yet Mee Lim (UTAR: Universiti Tunku Abdul Rahman)H-Index: 12
Last. Hiram Ting (University of Kuala Lumpur)H-Index: 16
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ABSTRACTMedical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over ef...
17 CitationsSource
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