Emanuel de Bellis
University of St. Gallen
AdvertisingEngineeringProduct (category theory)Consumption (economics)BusinessPsychologyMarketingPolitical scienceBusiness administrationInformation systemPersonalizationValuation (finance)Innovation managementProcess managementEnablingConsumer behaviourFacilitatorUnintended consequencesUniquenessHappinessPridePopulationComputer scienceProcess (engineering)Product (business)NarcissismBusiness studiesKnowledge managementMass customizationSocial psychologyDelegationInformation processing
Publications 31
The upcoming machine age offers a unique opportunity to gain novel, in-depth customer insights and to unleash enormous potential in various business areas. The abundance of data and the pace of progress in transforming data into actionable knowledge affects players across nearly all industries. This book offers a short pit stop in the race for customer insights and insight-based decision making through machine learning tools. It summarizes recent developments in business and academia concisely a...
#2Emanuel de BellisH-Index: 6
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#1Ashley V. WhillansH-Index: 10
#2Emanuel de BellisH-Index: 6
Last. Tobias SchlagerH-Index: 8
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Autonomous products such as robotic vacuum cleaners, lawn mowers, and playmates for our pets are meant to improve people’s lives—but do they actually make consumers happier? The authors share the results of recent research which found that owning autonomous products does in fact increase happiness, but with two important caveats: first, they found that consumers felt less comfortable using products with highly human-like features such as voices or names, and actually reported feeling guilty abou...
#1Tobias Schlager (UNIL: University of Lausanne)H-Index: 8
#2Emanuel de Bellis (HSG: University of St. Gallen)H-Index: 6
Last. JoAndrea Hoegg (UBC: University of British Columbia)H-Index: 12
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Weather is an ever-present force in consumers’ daily lives, yet marketing lacks a comprehensive understanding of how and when it affects consumers and businesses. The current research investigates the effect of weather, a ubiquitous environmental cue, on consumers’ valuation of products. A large-scale field study and four experiments demonstrate that weather affects product valuation but only under particular conditions. In line with a process account drawing on mental simulation of product use,...
2 CitationsSource
#2Emanuel de BellisH-Index: 6
Last. Gerald HäublH-Index: 29
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This paper investigates extensions of mass customization systems that highlight the uniqueness of the product that a consumer has configured. It examines the behavioral consequences of informing consumers that they are the first ever to have created a particular product configuration (strict uniqueness feedback) and in addition assuring that this product configuration will remain unique (strict uniqueness blocking). We hypothesized that both strict uniqueness feedback and blocking increase consu...
#1Emanuel de Bellis (HSG: University of St. Gallen)H-Index: 6
#2Gita Venkataramani Johar (Columbia University)H-Index: 29
Abstract Technologies are becoming increasingly autonomous, able to make decisions and complete tasks on behalf of consumers. Virtual assistants already take care of grocery shopping by replenishing used up ingredients while cooking machines prepare these ingredients and implement recipes. In the future, consumers will be able to delegate substantial parts of the shopping process to autonomous shopping systems. Whereas the functional benefits of these systems are evident, they challenge psycholo...
30 CitationsSource
This paper explores the power of narcissists in social product configurators. We show that narcissists are more likely to share their customized product online and to use I-centered communication to describe it. Because other consumers adjust their customized product to the narcissist’s one, they evaluate their customized product less favorably.
#1Melanie CleggH-Index: 1
#2Reto HofstetterH-Index: 10
Last. Bernd H. SchmittH-Index: 56
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#2Melanie CleggH-Index: 1
Last. Reto HofstetterH-Index: 10
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Smarte Produkte haben in der Schweiz bereits ein hohes Adoptionspotenzial. Gleichzeitig stossen die Produkte, die sich immer selbststandiger machen konnen, durch ihre Produkteigenschaften auch auf Skepsis, Angste und Misstrauen. Damit smarte Produkte ihr volles Potenzial ausschopfen und Konsumentinnen und Konsumenten von ihren Vorteilen profitieren konnen, gibt es bzgl. Produktentwicklung, -design und Kommunikation noch Nachholbedarf. Die acht Handlungsempfehlungen dieser Forschungsreihe sollen ...