Teresa Heath
University of Minho
AestheticsAdvertisingAttachment theoryConsumption (economics)SociologyPsychologyMarketingPolitical scienceNarrativeInfluencer marketingEthics of careIdentity (social science)Qualitative marketing researchPublic relationsMarketing researchPublic Sector MarketingSustainabilitySocial psychologyMarketing mixCustomer relationship management
25Publications
5H-index
112Citations
Publications 27
Newest
#1Teresa Heath (University of Minho)H-Index: 5
#2Elizabeth Nixon (University of Nottingham)H-Index: 6
Imaginative pleasure through daydreaming has been theorized to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underp...
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#1H.P. Samanthika Gallage (University of Nottingham)H-Index: 1
#2Teresa Heath (University of Minho)H-Index: 5
Last. Caroline Tynan (University of Nottingham)H-Index: 16
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This paper draws on theories of identity to examine challenges that former excessive drinkers experience in adopting and maintaining responsible drinking. Narratives were collected using in-depth i...
1 CitationsSource
#1Ines Branco-Illodo (University of Stirling)H-Index: 2
#2Teresa Heath (University of Minho)H-Index: 5
Abstract Scholars and practitioners often consider the ‘perfect gift’ to understand the qualities of the most cherished gifts or to encourage givers to choose such gifts. Whilst useful, this represents a utopian view of gift-giving. This study explores the concept of ‘best gift ever’ through 35 in-depth interviews in order to understand the properties of significant gifts as defined by givers and receivers. Findings reveal that the ‘best gifts ever’ are often associated with unforgettable and li...
2 CitationsSource
#1Iain A. DaviesH-Index: 20
#2Caroline Oates (University of Sheffield)H-Index: 18
Last. Victoria K. WellsH-Index: 13
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Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited by relying on cognitive behavioural theories rooted in the 1970s, which have proved to have little bearing on actual behaviour. This paper interrogates why marketing is failing to address the challenge of sustainability, and identifies alternative approaches. Design/methodolo...
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#1Martina Hutton (University of Nottingham)H-Index: 5
#2Teresa HeathH-Index: 5
2 CitationsSource
#1Ines Branco-IllodoH-Index: 2
#2Teresa HeathH-Index: 5
Last. Caroline TynanH-Index: 16
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This paper aims to examine coping approaches used by receivers to deal with failed gift experiences, thereby dealing with misperceptions between givers and receivers that could affect their relationship.,This study uses a sequential, multimethod methodology using background questionnaires, online diary method and 27 semi-structured interviews.,Receivers cope with failed gift experiences through concealing, disclosing or re-evaluating the gift experience. These approaches encompass several coping...
1 CitationsSource
#1Ana Maria Soares (University of Minho)H-Index: 10
#2José Carlos Pinho (University of Minho)H-Index: 17
Last. António Manuel Almeida Alves (University of Minho)H-Index: 1
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#1Teresa Heath (University of Nottingham)H-Index: 5
#2Lisa O'Malley (UL: University of Limerick)H-Index: 21
Last. Caroline Tynan (University of Nottingham)H-Index: 16
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This article discusses the use of the moral philosophy known as the ethics of care to critically engage management students in ways that favour the development and enactment of a critical and respo...
2 CitationsSource
#1N Yannopoulou (Newcastle University)H-Index: 8
#2Martin J. Liu (UNNC: The University of Nottingham Ningbo China)H-Index: 10
Last. Teresa Heath (University of Nottingham)H-Index: 5
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This study examines the role of social media in facilitating the network of a social movement, the novel forms of exchange networks that are fashioned by participants of this movement and the drivers and effects of individuals’ engagement therein. Specifically, using the lens of political consumerism, we look at the movement of self‐described Indignant Citizens in Greece to reveal the underlying motivations for participants to engage in this social movement, the dynamics of their engagement and ...
5 CitationsSource
#1Teresa Heath (University of Nottingham)H-Index: 5
#2Sally McKechnie (University of Nottingham)H-Index: 17
This chapter presents a timely case for incorporating sustainability education as a key feature of marketing curricula. Heath and McKechnie in this chapter contextualise marketing education for sustainability within the changing higher education landscape, which has been shaped by increasing demands from international and national stakeholders to develop sustainability literacy amongst students. They share their experiences of embedding sustainability within a new marketing course by focusing pr...
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