Ružica Brečić
University of Zagreb
EngineeringProfitability indexIndustrial engineeringConsumption (economics)SociologyBusinessHumanitiesPsychologyContent analysisMarketingPolitical sciencePresidential systemPerceptionScale (ratio)Educational attainmentContext (language use)Media studiesMarketing functionPractical implicationsEnvironmental sciencePublic relationsIndustrial organizationProduct (business)Small and medium-sized enterprisesSocial mediaContrast (statistics)Structural equation modelingPolitics
35Publications
5H-index
77Citations
Publications 35
Newest
#1Ružica Brečić (University of Zagreb)H-Index: 5
#2Jelena Filipović (University of Belgrade)H-Index: 6
Last. John White (PSU: Plymouth State University)H-Index: 13
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Purpose – The paper aims to demonstrate the utility of qualitative research for: understanding differences in brand image across markets; the critical assessment of marketing theory; informing revisions to quantitative scales and metrics used in international branding research. This is accomplished via research on a particular case (socialist era brands in Croatia and Serbia). Design/methodology/approach – A total of 12 focus groups, cutting across two countries (Croatia and Serbia) and three ag...
16 CitationsSource
#1Ružica BrečićH-Index: 5
Last. Mirko PalićH-Index: 3
view all 3 authors...
#1Ružica BrečićH-Index: 5
Last. Mirko PalićH-Index: 3
view all 3 authors...
#1Ružica BrečićH-Index: 5
#2Richard B. NyuurH-Index: 9
#1Ružica BrečićH-Index: 5
Last. Mirko PalićH-Index: 3
view all 3 authors...
Cilj ovog rada je identificirati cimbenike koji imaju utjecaj na adaptivno prodajno ponasanje i uspjesnost poslovanja u maloprodaji. Analizirani su cimbenici vezani uz prodajno osoblje (prodajno iskustvo, prodajne vjestine, zadovoljstvo poslom i placom, posvecenost poduzecu) i cimbenici na razini poduzeca (osnaživanje i kontrola ponasanja). Primarni podaci prikupljeni su putem anketnog upitnika koji su popunjavali menadžeri i zaposleni u maloprodaji. Koristen je slucajni stratificirani uzorak kr...