Charles D. Schewe
University of Massachusetts Amherst
AdvertisingMarket segmentationPopulation ageingSociologyBusinessPsychologyHealth careMarketingInformation systemMarketing managementProcess managementCohort studyManagement information systemsGenerational cohortBaby boomersChronological agePublic relationsDemographic economicsMarketing researchMedicineCohortGerontologySegmentationMarketing strategyDigital marketing
Publications 50
#1David AgogoH-Index: 2
#2Fatima HajjatH-Index: 2
Last. Bruce PerrottH-Index: 9
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#1David Agogo (UMass: University of Massachusetts Amherst)H-Index: 2
#2Fatima Hajjat (UMass: University of Massachusetts Amherst)H-Index: 2
Last. Bruce Perrott (UTS: University of Technology, Sydney)H-Index: 9
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ABSTRACTIt has been observed that subjective age (SA) often trails chronological age, especially in older adults. In a previously published article, we argued that differences in individual’s SA is a function of their level of activity on biological, mental, and social dimensions. This article empirically tests this proposition using a newly created Subjective Aging Index (SAI). The SAI is related to SA above the effect of age with differences existing across age groups and sex. The findings con...
1 CitationsSource
#1Charles D. ScheweH-Index: 19
#2Geoffrey MeredithH-Index: 2
Last. Janice KarlovichH-Index: 1
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#1David Agogo (UMass: University of Massachusetts Amherst)H-Index: 2
#2George R. Milne (UMass: University of Massachusetts Amherst)H-Index: 40
Last. Charles D. Schewe (UMass: University of Massachusetts Amherst)H-Index: 19
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This article develops a new model for understanding the aging experience. Drawing upon aging literature from the chronological, biological, mental, and social aging perspectives, the model offered is an integrated perspective that provides better understanding of the relationship between chronological age and an individual's perceived age. The article provides evidence of ways that consumers are trying to “time bend” and change today's perceived reality of aging. The article concludes with a dis...
5 CitationsSource
#1Charles D. Schewe (UMass: University of Massachusetts Amherst)H-Index: 19
#2Kathleen Debevec (UMass: University of Massachusetts Amherst)H-Index: 13
Last. Andrew Murphy (Massey University)H-Index: 10
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ABSTRACT The values of coming-of-age millennials in the United States, Sweden, and New Zealand were studied to determine if their values are similar, thus enabling marketers to stress the same valu...
38 CitationsSource
#1Kathleen Debevec (UMass: University of Massachusetts Amherst)H-Index: 13
#2Charles D. Schewe (UMass: University of Massachusetts Amherst)H-Index: 19
Last. William D. Diamond (UMass: University of Massachusetts Amherst)H-Index: 13
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A new generational cohort is emerging from the Millennial market segment as a result of cataclysmic events that have occurred since 2008. Interviews with college upperclassmen in the United States identified significant events influencing their values, the values arising from these events, and new values not associated with older Millennials. The most important events identified included the Great Recession, 9/11, and the election of the first African-American president. Values of Millennials we...
63 CitationsSource
#1Eric N. Berkowitz (UMass: University of Massachusetts Amherst)H-Index: 9
#2Charles D. Schewe (UMass: University of Massachusetts Amherst)H-Index: 19
The health care landscape is ever changing. Medical groups are experiencing challenges in recruiting staff, dealing with managing effective clinical teams, and tempering the growing tensions among partnerships and medical groups. Additionally, all clinicians report many patients are now approaching them differently than in the past. They come armed with medical information from the Internet and a more questioning attitude toward the clinician's directive for care. What accounts for these behavio...
30 CitationsSource
#1Benny CarlsonH-Index: 7
#2Per BrooméH-Index: 6
Last. Charles D. ScheweH-Index: 19
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According to the theory of “defining moments” dramatic events such as the assassination of John F. Kennedy in 1963 and the 9/11 terrorist attacks in 2001 make a deep impression especially on the minds of young people and eventually lead to the formation of cohorts bound by common values. Knowledge of such cohorts can be used for many purposes, such as marketing, staff management or political campaigns. This paper analyses the impact of dramatic events on people in different age groups in Sweden ...
#1Paulo Cesar Motta (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)H-Index: 4
#2Charles D. Schewe (UMass: University of Massachusetts Amherst)H-Index: 19
Purpose – The purpose of this paper is to show the generational cohort gap in values and consequent decision making existing between younger and older marketing managers in Brazil. The study investigates how generational research can innovate in the analysis of marketing management decisions. The truly essential questions are, first, whether cohort analysis can help explain marketing decision contexts, and second, if older cohorts find the younger cohort of managers today confrontational.Design/...
9 CitationsSource
#1Benny CarlsonH-Index: 7
#2Charles D. ScheweH-Index: 19