Lauren Skinner Beitelspacher
Babson College
Customer retentionSupply chainAdvertisingCongruence (geometry)Product (category theory)Service qualitySociologyBusinessPsychologyMarketingCustomer satisfactionProcess managementEnvironmental degradationNegotiationPerceptionControl (management)Service-dominant logicBusiness-to-businessPurchasingContext (language use)PersuasionCustomer advocacyField (computer science)Service (systems architecture)Supply chain managementService (economics)Marketing researchClothingMultilevel modelRelationship marketingResource (project management)Knowledge managementCustomer intelligenceCompetitive advantageCustomer to customerSustainabilitySocial capitalTransactional leadershipCustomer delightSocial psychologySocial networkCustomer relationship management
31Publications
13H-index
919Citations
Publications 30
Newest
#1Joanna C. Carey (Babson College)H-Index: 15
#2Lauren Skinner Beitelspacher (Babson College)H-Index: 13
Last. Elizabeth Swanson (Babson College)H-Index: 1
view all 4 authors...
Society faces mounting pressures related to economic growth, social injustice, and environmental degradation. Building upon scholarly consensus regarding the necessity of multidisciplinary approach...
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#1Kristen M. Getchell (Babson College)H-Index: 1
#2Lauren Skinner Beitelspacher (Babson College)H-Index: 13
Abstract Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as leadership traits, or as compliments. Using thi...
1 CitationsSource
#1Elisa SchweigerH-Index: 3
#2Dhruv GrewalH-Index: 89
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1 CitationsSource
#1Danna GreenbergH-Index: 13
Last. Vikki L. RodgersH-Index: 11
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1 CitationsSource
Drawing from prior research, the purpose of this paper is to outline the benefits of cause-related marketing (CRM) campaigns for the sponsoring multinational organization and the non-profit, to examine the impact of firm–cause fit and how this fit forms and to describe consumer reactions to CRM campaigns. With this backdrop, the paper offers recommendations for how multinational corporations (MNCs) should undertake international CRM activities.,A comprehensive literature review, undertaken with ...
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The shopping and consumption habits of consumers in industrialized countries are leading causes of environmental degradation. There are many women entrepreneurs stepping up to the challenge of changing our purchasing habits to begin to repair the damaging effects of decades of frivolous consumption. This chapter highlights several young women entrepreneurs who are creating unique retail experiences in apparel, beauty, and fashion products and changing the way customers feel about sustainability.
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#1Dhruv Grewal (Babson College)H-Index: 89
#2Carl-Philip Ahlbom (HHS: Stockholm School of Economics)H-Index: 2
Last. Jens Nordfält (HHS: Stockholm School of Economics)H-Index: 12
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AbstractThis research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of-purchase sales, but the results of the current study indicate instead that it can increase purchases overall. Using eye-tracking technology in both a field study and a field experiment, matched with sales receipts and survey responses, the authors show that mobile phone use (vs. nonuse) and actual mobile phone use patterns bo...
59 CitationsSource
#1Lauren Skinner Beitelspacher (Babson College)H-Index: 13
#2Gary Ottley (Babson College)H-Index: 1
As educators, we are charged with ensuring the best possible classroom experience for our students. However, all educators have their own biases, prejudices, and misperceptions that they bring into the classroom with them. Stereotypes are defined as group generalizations that link group members to typical attributes or behaviors (Correll et al. 2010). Stereotypes are a way that we simplify the world around us and reduce the amount of time we have to spend processing new environmental cues. Group...
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#1Anne L. Roggeveen (Babson College)H-Index: 26
#2Lauren Skinner Beitelspacher (Babson College)H-Index: 13
2 CitationsSource
#1Lauren Skinner Beitelspacher (Babson College)H-Index: 13
#2Thomas L. Baker (UA: University of Alabama)H-Index: 25
Last. Dhruv Grewal (Babson College)H-Index: 89
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Providing end consumers with the ability to return products is an important part of a retailer’s service offering. While research in reverse logistics has explored the movement of returned merchandise upstream, little research examines the relational implications of returned merchandise in the business-to-business (B2B) context. This research explores the relational implications, as well as the impact on the supplier salesperson’s behaviors, of retailer returns. Using a comprehensive dataset whi...
9 CitationsSource