Daniel Belanche
University of Zaragoza
The InternetAdvertisingPlace identityEmpirical researchAttributionSociologyBusinessPsychologyRelevance (law)MarketingE-GovernmentUsabilityWork (electrical)Consumer behaviourInfluencer marketingPerceptionTechnology acceptance modelLoyaltyContext (language use)Service (business)Intention to useAffect (psychology)Public relationsOnline advertisingSocial mediaKnowledge managementStructural equation modelingSocial psychologyTheory of planned behaviorRobot
50Publications
16H-index
1,084Citations
Publications 49
Newest
#1Richard P. BagozziH-Index: 117
#2Daniel BelancheH-Index: 16
Last. Carlos FlaviánH-Index: 51
view all 4 authors...
Source
#1Charles F. Hofacker (FSU: Florida State University)H-Index: 30
#2Daniel Belanche (University of Zaragoza)H-Index: 16
Abstract Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. This article highlights eight areas within social media marketing that create difficult challenges for marketing practitioners. Based on...
44 CitationsSource
#1Richard P. Bagozzi (UM: University of Michigan)H-Index: 117
#2Daniel Belanche (University of Zaragoza)H-Index: 16
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
view all 4 authors...
Key personal inputs to decision making reside in expectations about whether a purchase or nonpurchase will make one feel better. Integrating several theoretical approaches, this research proposes a holistic framework formed by four kinds of anticipated emotions (AEs) resulting from the crossing of positive- or negative-valenced emotions with action or inaction. Specifically, this research proposes that consumers under a purchase scenario tend to consider positive and negative AEs of both purchas...
70 CitationsSource
#1Edwin J. Nijssen (TU/e: Eindhoven University of Technology)H-Index: 27
Last. Daniel Belanche (University of Zaragoza)H-Index: 16
view all 3 authors...
Purpose – Customers often think that innovations, such as self-service technologies (SSTs), are introduced by service providers to cut costs rather than extend customer service levels. The purpose of this paper is to investigate how customers use such attributions to adjust their perceptions of relational value. Design/methodology/approach – Drawing on attribution and relationship marketing theories, this study proposes a conceptual model that includes benefit and cost attributions, their antece...
22 CitationsSource
#1Carlos Orús (University of Zaragoza)H-Index: 13
#2María José Barlés (University of Zaragoza)H-Index: 1
Last. Raquel Gurrea (University of Zaragoza)H-Index: 16
view all 6 authors...
This paper presents the results of an educational innovation project based on learner-generated videos. The videos were created for a YouTube channel specifically developed for a marketing course. Despite the potential of YouTube as a learning tool in education, its use as a learning instrument for learner-generated content is scarce. In this project, students could voluntarily participate in the creation of videos, which were then uploaded to the channel by the professors. At the end of the cou...
75 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Abstract Increasing uses of urban services enhance urban management efficiency and also favor social, environmental, and economic sustainability. This research analyzes how users' city attachment levels and other personal determinants contribute to their uses of urban services. Focusing on the city of Zaragoza (Spain), the empirical study reveals that personal attitudes and needs, possession of user cards, and education levels have positive influences on the use of urban services. City attachmen...
94 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
view all 3 authors...
Public administrations are launching smart cards for citizens’ identification and access to local public services. Despite being focused on citizens’ demands, there is a lack of acceptance of such initiatives. This study explores the key drivers of citizen adoption of smart cards and reveals that, in addition to utilitarian benefits, social processes, such as citizens’ identification with the city, affect individual adoption. The effect of place identity is moderated by citizens’ level of interd...
12 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Jeroen J. L. Schepers (TU/e: Eindhoven University of Technology)H-Index: 14
view all 4 authors...
We investigate how public administrations can influence citizens' continued usage of public e-services and focus on the role of different trust elements. We review prior literature and derive a model of trust transfer and continued usage. Our results show that trust in the public e-service mediates the influence of both trust in the public administration and trust in the Internet on continuance intentions. Trust was influenced by e-service quality and recommendations from public administrations ...
78 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Miguel Guinalíu (University of Zaragoza)H-Index: 27
view all 3 authors...
The success of relationship marketing strategies depends, among other things, on the emotional personal situation of consumers. This article analyzes the influence that consumer happiness, a general affective state or mood, might have on relations between the main variables associated with relationship marketing—that is, commitment, satisfaction, and trust. The traditional causal effects between satisfaction–trust, satisfaction–affective commitment, and trust–affective commitment are confirmed. ...
27 CitationsSource
Abstract The Technology Acceptance Model (TAM) is considered one of the best frameworks to understand technology-related adoptions that can be extended and adapted to the different features of many diverse situations. This work analyzes the adoption of e-government services and proposes that trust and personal values contribute to better understand such adoption. Specifically, this study proposes an integration of trust into the TAM, due to the online context characteristics (i.e., uncertainty)....
86 CitationsSource