Keyoor Purani
Indian Institute of Management Kozhikode
AestheticsAdvertisingEmpirical researchEngineeringConceptual modelSales managementService qualityBusinessPsychologyMarketingEnvironmental psychologyBrand equityGlobalizationJob satisfactionServicescapeLoyaltyQuality (business)Context (language use)Service (business)Computer scienceKnowledge managementBrand managementSocial psychologyDeveloping country
46Publications
9H-index
608Citations
Publications 44
Newest
#1Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
#2Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
Last. Sunil Sahadev (University of Salford)H-Index: 16
view all 3 authors...
Abstract This study develops and validates a new, personal characteristics and peer influence based perspective on e-loyalty formation among millennial customers. Deviating from existing models, it examines the indirect influence of personal characteristics like perceived compatibility, innovativeness and peer influence in terms of perceived subjective norms. Data are collected from 380 millennial respondents from India who have made purchases from an e-retailer in the previous 6 months. The PLS...
22 CitationsSource
#1Unnikrishnan K. Nair (Indian Institute of Management Kozhikode)
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Kalpak Healthcare Limited (KHL), a large pharmaceutical company in the southern part of India, once faced severe sales force turnover in its Life Branded Medications SBU, popularly called the Brand...
Source
#1Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Last. Shyam A. Viswanathan (Amrita Vishwa Vidyapeetham)H-Index: 2
view all 3 authors...
Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, th...
20 CitationsSource
#1Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Prior research in tourism and hospitality domain calls for closer attention to model specification when using partial least square-structural equation modeling (PLS-SEM), including the choice of software and algorithm for PLS model estimation. This paper aims to illustrate the significance of choosing appropriate algorithms for testing the nature of relationships by comparing findings using two different PLS-SEM software packages.,Using a field experiment, relationships between visual servicesca...
9 CitationsSource
#1Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
#2Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
The purpose of this study is to explore the relationship between the biophilic stimuli present in the servicescape and restorative effects on psychological states among consumers. The research also examines moderating role of service contexts in this relationship.,This empirical study applied a laboratory-like experimental design with one-shot treatment. About 566 usable responses were collected using six photographic images – three were biophilic environments and three were non-biophilic enviro...
15 CitationsSource
Source
#1Deepak S. Kumar (Amrita Vishwa Vidyapeetham)H-Index: 7
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Last. Sunil Sahadev (University of Salford)H-Index: 16
view all 3 authors...
The paper looks at the impact of visual servicescapes at consumer preferences. Using an experimental methodology, we try to understand the imapct of different servicescape aesthetic dimensions on emotional and congnitive responses of customers.
12 CitationsSource
#1Krishnan Jeesha (Indian Institute of Management Kozhikode)
#2Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
Keller (1993) presented a conceptual model of brand equity defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. Over the last two decades, it has impacted significantly on both theory and practice with regard to issues in building, measuring and managing brand equity. Conceptualized based on associative network memory model, this examines brand equity from the perspective of the individual consumer (Keller 1993). Two key trends have dramatical...
Source
#1Neeru Malhotra (Aston University)H-Index: 14
#2Sunil Sahadev (University of Salford)H-Index: 16
Last. Keyoor Purani (Indian Institute of Management Kozhikode)H-Index: 9
view all 3 authors...
This study examines the impact of psychological contract violation (PCV) on customer intention to reuse online retailer websites via the mediating mechanisms of trust and satisfaction. The moderating role of perceived structural assurance (SA) is also investigated. An empirical study conducted among online shoppers confirms the indirect effects of PCV on customers' intention to reuse via trust and satisfaction. The findings also support the moderating impact of perceived SA in the network of rel...
34 CitationsSource
#1Paurav ShuklaH-Index: 18
#2Keyoor PuraniH-Index: 9
Last. Jaywant SinghH-Index: 16
view all 3 authors...