Chris Pullig
Baylor University
AdvertisingCultural diversityEthnic groupSociologyBusinessMarketing sciencePsychologyEconomicsMarketingCognitive psychologyVulnerabilityOnline research methodsBrand equityWell-beingIdentity (social science)SoftwareImplicit-association testDiversity (politics)Implicit biasCultural group selectionPublic relationsComputer scienceMulticulturalismCultural identitySocial psychologyAcculturation
56Publications
20H-index
2,269Citations
Publications 50
Newest
#1Eva Kipnis (University of Sheffield)H-Index: 9
#2Catherine Demangeot (Lille Catholic University)H-Index: 15
Last. Jerome D. Williams (RU: Rutgers University)H-Index: 26
view all 13 authors...
Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the diversi...
2 CitationsSource
#1Husni KharoufH-Index: 5
#2Donald J. Lund (LSU: Louisiana State University)H-Index: 7
Last. Chris Pullig (Baylor University)H-Index: 20
view all 4 authors...
Drawing on signaling theory, the purpose of this study is to investigate the effects of the strength and framing of firm signals sent to repair relationships following relationship violations.,Three 2 × 2 scenario-based experiments (total n = 527) manipulate signal strength × violation type (Study 1); signal frame × violation type (Study 2); and signal strength × brand familiarity (Study 3) to examine their dynamic impacts on relationship recovery efforts.,Stronger signals are more effective at ...
1 CitationsSource
#1Thomas P. Carpenter (SPU: Seattle Pacific University)H-Index: 9
#2Ruth Pogacar (U of C: University of Calgary)H-Index: 5
Last. Aleksandr Chakroff (Harvard University)H-Index: 4
view all 8 authors...
The implicit association test (IAT) is widely used in psychology. Unfortunately, the IAT cannot be run within online surveys, requiring researchers who conduct online surveys to rely on third-party tools. We introduce a novel method for constructing IATs using online survey software (Qualtrics); we then empirically assess its validity. Study 1 (student n = 239) revealed good psychometric properties, expected IAT effects, and expected correlations with explicit measures for survey-software IATs. ...
36 CitationsSource
The purpose of this study was to investigate the mediating roles of materialism and self-esteem in explaining how family conflict leads to adolescent compulsive buying. Despite the importance of family as a primary socialization agent, scant research has focused on how family conflict impacts adolescents’ attitudes and behaviors as consumers.,A survey of 1,289 adolescents was conducted in a public high school in the Midwestern USA. Regression analyses were used to assess the mediating roles of m...
3 CitationsSource
Jul 9, 2019 in AMSWMC (Academy Marketing Science World Marketing Congress)
#1Eva Kipnis (University of Sheffield)H-Index: 9
#2Chris Pullig (Baylor University)H-Index: 20
Last. Kimberly Rios (OU: Ohio University)H-Index: 14
view all 7 authors...
A strategic shift towards multicultural marketing has manifested in an increase in multicultural integrated advertising (MIA), a type of advertising that aims to simultaneously engage consumers of diverse backgrounds through representations of multiple cultural cues within the material of one campaign (Johnson et al. 2010). In the current context of volatility in intercultural relations, organizations appear to make a concerted effort to promote the principles of cultural diversity through their...
Source
#1Catherine Demangeot (Lille Catholic University)H-Index: 15
#2Eva Kipnis (University of Sheffield)H-Index: 9
Last. Susy F. BestH-Index: 1
view all 9 authors...
Abstract As modern societies have become increasingly diverse, we witness elevated tensions between different cultural groups. Through spaces and representations they create, marketers provide interaction for various groups and we argue that marketing science, education and practice can play a transformative role in addressing these tensions. Towards this end, this paper contributes in three areas. First, we examine the structures and mechanisms underlying tensions and argue for a change from cu...
8 CitationsSource
May 25, 2019 in AMSWMC (Academy Marketing Science World Marketing Congress)
#1Eva Kipnis (University of Sheffield)H-Index: 9
#2Chris Pullig (Baylor University)H-Index: 20
Last. Kimberley Rios (OU: Ohio University)
view all 7 authors...
#1Eva KipnisH-Index: 9
Last. Ian BrittainH-Index: 8
view all 13 authors...
#1Eva Kipnis (University of Sheffield)H-Index: 9
#2Catherine Demangeot (Lille Catholic University)H-Index: 15
Last. Amanda J. Broderick (UEL: University of East London)H-Index: 6
view all 4 authors...
Abstract The increasing intra-national diversity of many modern markets poses challenges to identity segmentation. As consumers require greater recognition of their diverse identities from brands, marketing science and practice are in search of theories and models that recognize and capture identity dynamics as impacted by cultural influences both from beyond and within national market borders. This paper extends consumer acculturation theory into multicultural market realities and offers a Cons...
10 CitationsSource
#2Balaji KrishnanH-Index: 20
Last. Ferdinand F. WirthH-Index: 10
view all 8 authors...
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